How Much Do Britons Spend on Monthly Subscriptions?
Complete analysis of average monthly subscription spending in the UK based on 2024 data. See how you compare and which services consume most of your budget.
The Average UK Household Spending
According to 2024 data, the average Briton spends £67 per month on digital subscriptions and recurring services. This represents a 28% increase compared to 2023, reflecting the growing shift towards digital consumption.
💡 Key Statistics:
- Monthly average spend: £67
- Annual average spend: £804
- Average number of subscriptions: 8.2 per person
- Year-on-year increase: 28%
Most Popular Categories
Streaming services dominate UK subscription spending, followed by music platforms and cloud storage. Gaming services and news subscriptions are also significant contributors to monthly bills.
1. Streaming Video
Netflix, Disney+, Amazon Prime Video, BBC iPlayer (fees). The biggest chunk of the budget.
2. Music & Audio
Spotify, Apple Music, Audible. Standard for most commuters.
3. Cloud & Tools
iCloud, Google One, Microsoft 365, Adobe.
4. Health & Fitness
Gym memberships, Strava, Headspace that often go unused.
Age Demographics Analysis
Gen Z leads with average monthly spending of £89, while Baby Boomers spend around £42 monthly. The 25-34 age group shows the highest subscription adoption rate, often carrying the most "subscription fatigue."
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